I'll admit that I've enjoyed my share of 1st class upgrades on airlines. But lately I've been opting to fly Southwest more and more because I like the idea that pretty much everyone is treated the same. You can spend an extra $10 when you purchase the ticket to get early check in. And then of course you can check in up to 24 hours in advance to secure the best position in line. Then you pick your seat - any seat at all, and with it, your seat mate for the flight. Something about this appeals to me.
Even though I could cash in those miles or even get free upgrades with my preferred status, I'm going to www.iflyswa.com whenever I can get a nonstop flight.
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